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Top Tips for
Business Mums
Sally Preston, founder of Babylicious, a successful baby
food company and mum of two children has some handy tips for mums thinking of
starting out on their own:
1. Focus on your
personal strengths when you’re brainstorming business
ideas – Davina McCall’s fitness videos
have been successful because she’s famous for getting into shape sensibly. We
may not all be blessed with her finely honed physique but take her lead and
focus on businesses that will play to your natural strengths and interests.
Remember you are your company's best asset.
2. Recruit a
business savvy friend or family member to give you advice and support for the
first few months. Leila Wilcox, winner
of ITV’s ‘Make me a Million’, couldn’t have made the leap from mum to owner of a
multi-million pound business without the guidance of her mentor, judge and Group
chief executive, Ivan Massow, so don’t be afraid to ask for
help.
3. You can never
do too much research. Check out your
Yellow Pages, look on the web, talk to customers, get to know your competition
inside out and work out how you're going to stand out against them. Starting a
business is a bit like having a baby so put the same amount of energy into
preparing for your new venture as you did with your new
arrival.
4. Build
marketing into your business plan from the start as it’s no good having a great idea that no-one knows
about!
5. Learn to
separate work and family time. If
you're starting your own business in an effort to spend more time with your
family make sure you plan your working hours.
6. Your office
is the heart of your business, so make
sure it's a space you feel comfortable in. Invest in a good quality desk and
chair and add plants and personal items to create your own haven for hard
work.
7. Don’t try to
be superwoman. Running a business and
home is hectic so make sure you regularly take time out to switch off and relax
– you’ll be a better business mum for it!

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